A reporter (I believe she was from AdAge) attending Google's Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn't really surprising, as it is these brands that are more likely to be searched for most often. After all, they're big because people know them.  Do you think Google Instant is a t […]

Google has a post on its Public Policy blog talking about moving forward on white spaces. As the company notes, the five current FCC Commissioners will soon meet to set final technical rules for white spaces.  "If it gets the rules right, the Commission will have taken a huge step to put better and faster Internet connections in the hands of the public, […]

If Eric Schmidt's to be believed, YouTube might become profitable any time now; the CEO had only positive things to say about the site at a conference today.  However, his admission that it's still operating in the red may come as a major disappointment to many supporters. The problem is that we've heard optimistic talk before.  An abbreviated […]

Today, Google introduced Walking Navigation for Google Maps for mobile 4.5 on Android. This is described as a marriage between the existing Navigation and walking directions features. Users can also now use Street View smart navigation or the new Google Maps search bar.    "Walking Navigation lets you use GPS navigation with walking directions that are […]

Glam Media has acquired Fantastic Zero, a men's online media company, with the aim of extending its reach into the male market in Germany. Fantastic Zero reaches 5.4 million unique users, according to Glam.    Glam was ranked number 6 in comScore's recent Top 50 web properties report for the month of July (for the U.S.).   "Glam stands for sig […]

If you are attending the show, please stop by and see us at booth 564. I will be down in Chicago with the few of our team members over the next few days meeting with clients and partners. So, if you are in the area and would like to talk about conversion optimization make sure [...] […]

I had a quick interview with WebProNews during smx  west. The video is available on ustream.tv and titled: Khalid Saleh, President of Invesp, talks with WebProNews © 2006-20010 Invesp […]

In case you have missed it, I published a guest post on the Google website optimizer blog titled ​25 Google Website Optimizer Tips for Better Product Pages. If you are a regular reader of the Invesp blog, you know that we focus on ecommerce conversion rate optimization. While I find conversion optimization generally challenging, [...] […]

During the last two weeks we analyzed our 2009 projects to assess the average improvements in conversion rates and increases in revenue our team helped clients achieve.  Before we get to the numbers, we wanted to reiterate that 2009 was one of the most challenging years for our clients.  Our projects for clients were [...] […]

Social media has exploded as an industry and changed the way businesses interact with their customers. Twitter, Facebook, and MySpace are drawing millions of people into active participation—and when you find millions of engaged people, you’ll find plenty of businesses trying to convince them to part with their money. For all the altruistic talk of [...] […]

Webmaster Level: AdvancedIf you have a global site containing pages where the:template (i.e. side navigation, footer) is machine-translated into various languages,main content remains unchanged, creating largely duplicate pages,and sometimes search results direct users to the wrong language, we’d like to help you better target your international/multilingual […]

Webmaster Level: AllWebmasters, you may notice some changes in you Search queries data due to the launch of Google Instant. With Google Instant, the page updates dynamically to show results for the top completion of what the user has typed, so this means people could be seeing and visiting your website much faster than before, and often without clicking the […]

Webmaster Level: AllNow there’s a new way to see just the messages for a specific site. A new Messages feature will appear on all site pages. The feature is just like the Message Center on the home page, except it‘ll show only messages for the currently selected site. This gives you more freedom to choose how you want to view your messages: either for all yo […]

Webmaster Level: AllSince the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results. When webmasters add markup using microdata, microformats, or RDFa, Google is able to understand the content on web pages and show search result snippets that b […]

Webmaster Level: AllYou can now use Google search to find SVG documents. SVG is an open, XML-based format for vector graphics with support for interactive elements. We’re big fans of open standards, and our mission is to organize the world’s information, so indexing SVG is a natural step.We index SVG content whether it is in a standalone file or embedded dir […]