StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. StumbleUpon finds and recommends ad content it deems relevant to targeted audiences' interested based on demographic and topic areas. StumbleUpon us […]
Google Books has done it again. Despite heavy opposition to its book-scanning project, another deal's been established, and this time, the agreement involves the Italian Ministry of Cultural Heritage (along with the National Libraries of Florence and Rome). Up to one million out-of-copyright works may be digitized as a result of this arrangement, whic […]
With the 2010 NCAA Men's Basketball Tournament starting next week (March 16), it's no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast. Among those planning to follow the tournament online or on a mobile device, a maj […]
Over the years, there have been more than a few arguments about whether online news sites are killing newspapers. Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations. According to the AFP, Jonathan Klein's remark […]
Two Google executives have again assured onlookers that the company is dealing with the situation in China. While in Abu Dhabi, Eric Schmidt indicated today that something will happen sooner rather than later, and Nicole Wong told politicians in D.C. that leaving China is still an option. Unfortunately, not a lot of other details and/or promises were forth […]
During the last two weeks we analyzed our 2009 projects to assess the average improvements in conversion rates and increases in revenue our team helped clients achieve. Before we get to the numbers, we wanted to reiterate that 2009 was one of the most challenging years for our clients. Our projects for clients were [...] […]
Social media has exploded as an industry and changed the way businesses interact with their customers. Twitter, Facebook, and MySpace are drawing millions of people into active participation—and when you find millions of engaged people, you’ll find plenty of businesses trying to convince them to part with their money. For all the altruistic talk of [...] […]
Online marketing has evolved tremendously over the last decade. Within a single decade the interest and need for understanding this space has grown to insurmountable lengths. And there are the select few carrying forward… In compiling our second ranking of the Invesp’s Top 100 Marketers, we struggled with determining the exact criterion because every [...] […]
Since voting started on the 2009 top online marketers yesterday, I wanted to put a quick list of the twitter ids for the nominees. (names appear in alphabetical order) Aaron Brazell (@technosailor) Aaron Wall (@AaronWall) Adam Audette (@audette) Adam Ostrow (@Adamostrow) Adam Sherk (@adamsherk) Alisa Leonard-Hansen (@alisamleo) Andrew Shotland (@lo […]
Webmaster Level: AllLast October, we launched Webmaster Tools Labs and it has been a huge success. Malware Details have helped thousands of users identify pages on their site that may be infected with malicious code, and Fetch as Googlebot has given users more insight into our crawler. Today, we're happy to announce two additional Labs features:Fetch a […]
Webmaster Level: AllEverything is more fun with a friend! We've just added a feature to Webmaster Tools Site Verification to make it easier to share verified ownership of your websites.In the past, if more than one person needed to be a verified owner of a website, they each had to go through the meta tag or HTML file verification process. That works fi […]
Webmaster Level: AllHow many of Google's web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? These are just some of the questions we set out to answer with Google's SEO Report Card.Google's SEO Report Card is an effort to provide […]
Webmaster Level: AllAs we crawl the web, we see bad content inserted on to thousands of hacked sites each day. The number of sites attacked is staggering and the problem is only getting worse. Hackers and spammers target and successfully compromise any sites they can - small personal sites, schools and universities, even multinational corporations. Spam att […]
Webmaster Level: AllThanks to all of you who took our webmaster quiz and waited patiently to see how well you did! Today, we're pleased to present the Webmaster Quiz answers! We hope this quiz has provided some clarity on common issues users ask about in the Webmaster Help Forum. We'll go over a few of the questions and answers here, but if so […]
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