Twitter has begun rolling out a "Suggestions for You" feature that helps users find people to follow. You may be familiar with a similar feature on Facebook. "With more than a hundred million users on Twitter, there are sure to be at least dozens of accounts out there that will reflect your interests. The trouble is finding all of them," […]

Facebook has put a lot of people on edge about privacy in recent months, and while some of it may be legitimate concern, a lot of the discussion is simply getting blown out of proportion. You've probably read about the infamous "leaked" list of user names this week, that a security researcher shared in a torrent. A bunch of companies have repo […]

People who keep up with tech news have probably noticed that Google makes acquisitions on a regular basis.  Meanwhile, reports concerning Microsoft buys are rare.  But that isn't necessarily a sign of some media bias; Microsoft confirmed today that the companies it sold in the past year were worth more than the companies it acquired. Microsoft filed its […]

OneRiot says it has made some changes that will "propel the company to the future faster." The changes they're referring to are that Kimbal Musk, formerly CEO, is now the Chairman of the company, while Tobias Peggs (formerly President in charge of Strategy, Sales, Distribution and Marketing) is now CEO. Citing, a list of accomplishments that i […]

Microsoft is pissed that Yahoo Japan is going with Google rather than Bing. In fact, the company is reportedly moving to block the deal from going through. Jay Yarow at Silicon Alley Insider provides the following statement from a company rep: "We plan to present evidence to the Japanese FTC explaining why we believe that this deal is substantially more […]

If you are attending the show, please stop by and see us at booth 564. I will be down in Chicago with the few of our team members over the next few days meeting with clients and partners. So, if you are in the area and would like to talk about conversion optimization make sure [...] […]

I had a quick interview with WebProNews during smx  west. The video is available on ustream.tv and titled: Khalid Saleh, President of Invesp, talks with WebProNews © 2006-20010 Invesp […]

In case you have missed it, I published a guest post on the Google website optimizer blog titled ​25 Google Website Optimizer Tips for Better Product Pages. If you are a regular reader of the Invesp blog, you know that we focus on ecommerce conversion rate optimization. While I find conversion optimization generally challenging, [...] […]

During the last two weeks we analyzed our 2009 projects to assess the average improvements in conversion rates and increases in revenue our team helped clients achieve.  Before we get to the numbers, we wanted to reiterate that 2009 was one of the most challenging years for our clients.  Our projects for clients were [...] […]

Social media has exploded as an industry and changed the way businesses interact with their customers. Twitter, Facebook, and MySpace are drawing millions of people into active participation—and when you find millions of engaged people, you’ll find plenty of businesses trying to convince them to part with their money. For all the altruistic talk of [...] […]

Webmaster Level: AllWhen Googlebot crawls your site, it’s expected that most URLs will return a 200 response code, some a 404 response, some will be disallowed by robots.txt, etc. Whenever we’re unable to reach your content, we show this information in the Crawl errors section of Webmaster Tools (even though it might be intentional and not actually an error) […]

Webmaster Level: AllWe know that some of you, or your clients or colleagues, may be new to online video publishing. To make it easier for everyone to understand video indexing and Video Sitemaps, we’ve created a video -- narrated by Nelson Lee, Video Search Product Manager -- that explains everything in basic terms:Also, last month we wrote about some best p […]

Webmaster Level: AllHave you ever wanted to submit your various content types (video, images, etc.) in one Sitemap? Now you can! If your site contains videos, images, mobile URLs, code or geo information, you can now create—and submit—a Sitemap with all the information.Site owners have been leveraging Sitemaps to let Google know about their sites’ content si […]

A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.If your site is rather new and […]

Webmaster Level: AllWe'd like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to sea […]